IINHIGHER( 'we', 'our', 'us) and its subsidiary companies respect the privacy right s of its online visitors ('you', 'your', 'yours') and recognize the importance of protecting the information collected about them.  We provide this statement (the "Privacy Policy") to help you to understand what we may do with any personal information that we obtain from you.  This Privacy Policy guides how we collect, store and use the information that you provide us with.


By providing your personal information to us, you signify your acceptance of this Privacy Policy and agree that we may collect, use and disclose your personal information as described in this Privacy Policy. This Privacy Policy is incorporated into, and part of, the Terms and Conditions, which govern, in general, your use of the website maintained and operated IINHIGHER (the "Site"). We will use your information only for the purposes set below.


Although we are committed to maintaining your confidence and trust in all of our activities with you, this Privacy Policy does not govern our collection or use of data about you through channels other than the Site.


Please exit the Site immediately if you do not accept this Privacy Policy or are accessing the Site in a country or other territory where uses of the Site is not permitted.


We may need to update this Privacy Policy from time to time. We recommend that you regularly check this page ot ensure that you have read the most recent version.




If you are under 18, we require that you inform a parent or guardian about IINHIGHER Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering with IINHIGHER or placing and order with IINHIGHER.




The following information is provided by IINHIGHERto enable our online visitors to be fully informed of our Privacy Policies.  The Site collects certain information when you interact with the Site.  For example, the Site may collect "Personal Information" which is data that can be used to identify an individual, as defined by applicable law.  The Site may also collect data that does not identify you specifically.  The following is a list of data that we may collect and process about you:

     Information that you provide by filling out forms on the Site.  This includes information you provide when you register to use the Site;

     This includes information you provide when you register to use the Site including but not limited to interactive services (such as

     blogs, chat rooms, message boards, or other user forums); enter a competition or promotion sponsored by 52nbelow; complete a

     survey; or report a problem with the Site;

     Your correct date of birth, which we may require that you submit accurately to ensure that you do not access the Site if you are not

     of a legal age to purchase items offered for sale on the Site;

     Any information you may provide when you contact us or send us a correspondence;

     Details of any transactions you carry out through the Site including the placement of any orders by you; and

     Details of  your visits to the Site including, but not limited to, your computer's IP address, password information, page interaction

     information, traffic data, location data, weblogs, and other data about the resources that you access.




IINHIGHER collects personal information in several ways when you place an order, buy a gift voucher for a friend or register for a service offered by IINHIGHER. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and credit card billing address so that we can process and fulfill your order.  We only save credit card information for those customers that have registered on the Site.


Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems. Additionally we may also obtain information as a result of authentication or identity checks. We ask for your telephone number if we need to contact you for any reason only pertaining to your order/s.  This number also may be given to our courier fo delivery services.  These details allow us to process your order and to let you know the status of your order.




In common with many websites, we use "cookies" to help us gather and store information about visitors to our Site.  A cookie is a small data file that our server sends to your browser when you visit the Site.  The use of cookies helps us to assist your use of certain aspects of the Site. You can delete cookies at any time or you can set your browser to reject or disable cookies.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Site.


We may use information from cookies for the following purposes:


     Traffic monitoring, for example, the IP address from which you access the Site, the type of browser and operating system used to

     access the Site, the date and time of your access to the site, the pages you visit, and the Internet address of the website from which

     you accessed our Site;

     To recognize repeat visitors for statistical/analytical purposes; or

     Anonymous tracking of interaction with online advertising, for example, to monitor the number of times that a banner ad is shown

     and the number of times it is clicked.


We may connect the information that we collect through cookies with other personal information that you provide to us.  Such uses may be as followed:


     To customize or personalized your experience of the Site; for example, so that we can greet you on the site by name;

     For transactional purposes, such as credit card sales; or

     To monitor your use of the Site in order to make our communications with you as relevant as possible; for example, by sending you

     email  communications relevant to the parts of the Site that you visit most often or by letting you know about features of the Site

     that you have not accessed previously.


We may compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related site information.  If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items.




IINHIGHER may use your personal information for the processing of orders, payments and to provide you with a personalized shopping experience.  We will also use yur details to fulfill and deliver your orders and manage your account.  Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information.  Your personal information may also be shared with other trading divisions within the IINHIGHER group.  Where there is a legal obligation to do so, we may disclose your information o any relevant regulatory body.


When you register with IINHIGHER,  you will be offered the opportunity to opt out of our email newsletter and other update services.  If you choose to opt-out for this service, we will not send you alerts for new products, features nor enhancements; special offers; upgrade opportunities; contests or events of interest.  However, if you choose to receive our emails from time-to-time we will use the information you provide to promote the products and services of business partners or other companies within the IINHIGHER Group via email or direct mail. Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs.  If we change our policy on disclosure to others, we will inform you and give you the choice of opting out.